Marketing Team Lead

Job summary

Can you deliver impactful marketing campaigns that drive behaviour change across multiple channels?

Have you used insight and evaluation to shape strategy and improve campaign performance?

Do you build strong stakeholder relationships, lead teams effectively, and communicate with confidence?

If so, we’d love to hear from you!

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DFT.

Job description

Join the Department for Transport’s award-winning Communications Directorate as a Marketing Team Leader. Working on high-profile campaigns including THINK! Road Safety and Clean Energy initiatives, you’ll lead a talented team to deliver innovative, audience-focused marketing that drives behaviour change. Supporting the Head of Marketing, you’ll combine strategic thinking, strong leadership and communications expertise to develop impactful campaigns across paid and low-cost channels, helping to shape departmental priorities and make a real difference to people’s lives.

Your responsibilities will include, but aren’t limited to:

1. Develop overarching strategies for the department’s behaviour change communications based on insight and evaluation;
2. Develop paid marketing campaigns and deliver them in a timely manner, within budget and in close collaboration with policy colleagues, stakeholders, and communication agencies;
3. Compile, distil and interpret evidence from a wide range of sources to inform campaign activity, including commissioning research and working with complex data sources and Government statisticians;
4. Ensure all campaigns are measured effectively, striving for a clear ROI, with activity refined based on insight and evidence;
5. Brief and procure external agencies as appropriate, manage suppliers, agencies and contracts effectively ensuring accountability and continuous improvement;
6. Review, provide challenge and input to DFT Professional Assurance cases for Cabinet Office advertising spend controls;
7. Horizon scanning, including close working with policy and other teams across communications, to understand and plan for upcoming priorities, ensuring buy in and support where required from teams across the department;
8. Provide professional communications advice to Ministers, special advisers, senior policy officials and communication colleagues;
9. Oversee and steer delivery of campaign activity across owned and earned channels including organic social activity, campaign websites and stakeholder engagement;
10. Build and develop skills and capability in the team and flex resource to meet emerging demands;
11. Build strong relationships with relevant internal and external stakeholders to support campaign delivery;
12. Manage the marketing budgets in line with departmental financial processes keeping value for money front of mind at all times; present at external and internal events and meetings, including to senior leadership and Ministers, and represent the department at external meetings and on external working groups;
13. Manage Parliamentary Questions, Freedom of Information requests and media queries to time;
14. Line manage giving appropriate support and advice in line with departmental obligations and guidance.

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills they need. We aim to empower line managers to create teams where people can flourish and deliver excellent outcomes for the public.

For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

Person specification

You will be required to provide evidence that you hold any essential qualifications/licenses at some point during the recruitment process. If you cannot provide evidence, your application will be withdrawn.

Required Experience:

To be successful in this role you will need to have the following experience:

• A strong track record in Marketing with a proven ability to deliver innovative and evidence-based behaviour change campaigns across the full marketing mix, including paid-for advertising, PR, partnerships, influencers, owned and earned.
• Solid strategic thinking to inform campaign planning and development, with the ability to see the bigger picture and factor into decision making.
• Strong understanding and experience of applying different evaluation methods to measure impact and optimise campaign performance.
• Experience of building and maintaining relationships with a range of internal and external stakeholders.
• Leading effective teams across locations, being flexible to emerging priorities and demonstrating a willingness to get involved when required.
• Communicating clearly and concisely.
• Experience of using behavioural insights to provide strategic advice to ministers and policy colleagues on campaigns.
• Experience and robust knowledge of the industry, media and wider communication and marketing landscape to deliver innovative campaign strategies and provide recommendations to ministers and policy colleagues.
• Experience in assessing the impact of campaigns across a range of measures including output, out take, outcome and return on investment and identifying recommendations for future campaigns.

Additional Information

Working hours, office attendance and travel requirements

Full time roles consist of 37 hours per week.

Whilst we welcome applications from those looking to work with us on a part time basis, there is a business requirement for the successful candidate to be able to work at least 30 hours per week.

This role is suitable for hybrid working, which is a non-contractual arrangement where a combination of workplace and home-based working can be accommodated subject to business requirements.

The expectation at present is a minimum of 60% of your working time a month will be spent at either your designated workplace (one of the locations cited in the advert) or, when required for business reasons, in another office/work location/visiting stakeholders. Your designated workplace will be your contractual place of work. There may be occasions where you are required to attend above the minimum expectation.

Occasional travel to other offices will be required, which may involve overnight stays.

If you have a question about hybrid working, part time/job share hours, flexible working, travelling for work, or require a reasonable adjustment, please contact the Vacancy Holder during the recruitment process to avoid possible disappointment later in the process should your working arrangements not be compatible with the requirements of the role (see below for contact details).

Visa Sponsorship

DfTc does not offer Vi