Digital Designer - Crew Clothing Head Office - Kingston upon Thames, United Kingdom

Digital Designer
Kingston-on-Thames (4 Days in office, 1 day from home)
37.5 hours per week

About the business:
At Crew Clothing, we believe clothes are about so much more than “just clothes”. Designed with the spirit of the
south coast in every stitch, our crossed oars are a mark of timeless British style. These are clothes for life’s best
moments.

We believe in collaboration, kindness and creativity, in celebrating our successes and championing our customer at
every step of the way. From ’93 to now, people have been at the heart of everything we do. It’s in our name – Crew.   

Purpose of the role:
To design distinctive, on brand and commercial assets to support digital marketing activity, including all website
and email creative as well as assets required for other digital marketing activity including social media. This is an
exciting time for Crew Clothing, and this role represents a great opportunity to make a real difference as we invest
in marketing to support the repositioning of the Crew brand.

Responsibilities:

• Work with the Creative and eCommerce team to develop the online brand identity for
  Crew Clothing Company, creating seasonal designs which fit with the overall brand and creative position.


•  Work with the ecommerce team to design all email marketing communications


• Work with the ecommerce team to design all website assets, including overall page design as
  well as homepage, category and promotional banners.


• Work with the ecommerce team to design all assets required for online marketing – affiliate
  banners, retargeting collateral etc.


• Work with the marketing team to design all social media assets.


• Ensure all digital assets are on brand, commercial and aligned with wider brand communications.


• Work with the wider creative team to translate marketing collateral to digital assets for use online
  (e.g. catalogues, blog posts, brand newspapers).


• Contribute ideas and innovate to ensure the Crew Clothing online brand experience continues to evolve.  

Key Skills & Experience: 

• Experience in a similar, in-house design role at a multichannel retail company


• Excellent knowledge of InDesign, Photoshop and Illustrator


• An understanding of HTML and ‘best practice’ for responsive design


• Relevant Design qualification/degree course
  • Ability to understand, translate and deliver briefs to deadline


• Demonstrates innovative thinking and strong creative execution


• Experience and interest in fashion and clothing brands and marketing.


• Experience and interest in innovation in ecommerce and digital communications across platforms


• Working knowledge of aftereffects and digital animation skills would be a bonus