Children's & Social Care Services |Head of Marketing

Children's Services & Social Care Head of Marketing

Salary: £60,000
Location: Hybrid

An exciting opportunity has arisen for an experienced Head of Marketing to join a growing organisation within the Children's Services and Social Care sector.

Reporting into the senior leadership team, you will take ownership of the marketing, communications and brand strategy, driving awareness, occupancy, referrals and employer branding across the organisation. This is a highly visible leadership role where you'll collaborate with key stakeholders to deliver innovative campaigns, strengthen market presence and support long-term business growth.

Key Responsibilities

• Develop and deliver the overall marketing and communications strategy
• Lead brand development and ensure consistency across all channels
• Drive occupancy and referral-focused marketing campaigns
• Lead employer branding and recruitment marketing initiatives
• Oversee website, social media, content and digital marketing activity
• Build relationships with commissioners, local authorities and sector stakeholders
• Manage marketing budgets, agencies and suppliers
• Lead and develop a high-performing marketing team
• Monitor marketing performance and report on ROI and campaign effectiveness

About You

• Proven experience in a senior marketing leadership role
• Strong background in brand management and strategic communications
• Experience delivering successful digital marketing campaigns
• Excellent stakeholder engagement and relationship-building skills
• Strong leadership and people management experience
• Commercially minded with a data-driven approach to decision making
• Experience within social care, education, healthcare or another regulated sector would be advantageous

What's on Offer?

• £60,000 salary
• Hybrid working
• Senior leadership opportunity
• Growing and purpose-driven organisation
• Opportunity to shape and influence the marketing function
• Excellent benefits package