Sales - Business Development Manager

Business Development Manager – Fire & Security

About the Company

Our client is a well-established and highly respected provider of fire and security solutions, with over 25 years of experience delivering high-quality installation, service, maintenance and monitoring solutions across the UK.

Due to continued growth, they are looking to appoint an experienced Business Development Manager to help expand their customer base, develop new revenue streams and strengthen their presence within the fire and security sector.

The Role

Reporting to the Sales Director, you will play a key role in driving business growth by identifying and securing new customers while developing long-term relationships across a range of industry sectors.

You'll be responsible for generating new business opportunities, managing the full sales cycle from initial prospecting through to contract mobilisation, and promoting a comprehensive range of fire and security solutions, including installation, service and maintenance contracts.

This is an excellent opportunity for a commercially driven sales professional who thrives in a target-focused environment and enjoys building lasting client relationships.

Key Responsibilities

Identify and develop new business opportunities within your designated territory.


Research market trends, competitor activity and customer requirements to identify growth opportunities.


Build and maintain strong relationships with new and existing clients.


Generate and manage a healthy sales pipeline using CRM and business management systems.


Prepare tailored proposals and quotations to meet customer requirements.


Conduct site surveys and assist in the design of fire and security system solutions.


Negotiate and secure profitable installation and maintenance contracts.


Manage the complete sales process from lead generation through to project handover.


Maximise opportunities to upsell and cross-sell additional services.


Monitor pipeline performance and provide regular sales forecasts and KPI reporting.


Represent the business at networking events, exhibitions and industry meetings to increase brand awareness.

About You

The successful candidate will be a motivated and commercially focused Business Development Manager with proven experience within the fire and security industry.

You'll have a successful track record of winning new business, managing key accounts and delivering both installation projects and recurring service and maintenance contracts.

You'll Bring

Proven business development experience within the Fire & Security industry.


Strong knowledge of fire alarm, CCTV, access control and intruder alarm solutions.


Experience selling both installation projects and service/maintenance agreements.


Demonstrable success in generating new business and achieving sales targets.


Excellent negotiation, presentation and relationship-building skills.


Strong commercial awareness and the ability to identify revenue opportunities.


Experience managing the full sales cycle from prospecting to contract award.


Ability to carry out site surveys and prepare accurate quotations and proposals.


Strong organisational skills with excellent pipeline management.


CRM experience (Simpro or similar would be advantageous).


A proactive, self-motivated approach with the ability to work independently.

What's on Offer

Competitive salary with uncapped earning potential.


Company vehicle or car allowance.


Performance-related bonus structure.


Opportunity to join a growing and well-established business.


Career progression and ongoing professional development.


Supportive and collaborative working environment.

If you're an experienced Business Development Manager with a passion for developing new business within the fire and security sector, we'd love to hear from you.