Account Manager, Digital & Biddable Media

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2440 - Account Manager, Digital & Biddable Media Role Summary and Impact We are looking for an Account Manager with a strong foundation in Paid Social who is ready to take genuine ownership of their work. This is a hands-on, delivery-focused role for someone who is organised, commercially aware and takes pride in doing things properly. You will be integral to the day-to-day running of campaigns across the account — managing execution quality, supporting optimisation decisions, coordinating with offshore delivery teams and contributing to client-facing reporting and communications. You will work closely with and report into the Account Director, supporting the translation of strategy into campaign delivery and helping to ensure that everything the team produces is accurate, on time and built to the highest standard. You will also play an active role in coordinating with offshore teams, helping to ensure that briefing, QA and workflow processes run smoothly and efficiently. This is not a role for someone looking to observe from the sidelines. It suits someone who is eager to get involved, takes accountability seriously, is willing to learn across channels and ways of working, and wants to build a strong foundation for a career in digital media. The role is primarily focused on the Qualcomm account, with the expectation that the successful candidate may additionally support other accounts or projects within the wider Channels & Solutions team as business needs require. Skills and Experience The Ideal Candidate You will be a Paid Social practitioner with solid hands-on experience managing campaigns across platforms such as Meta, LinkedIn and TikTok. You will be comfortable working across both B2C consumer and B2B professional campaign types and will bring a working awareness of how Paid Social connects with other biddable channels such as Paid Search and Programmatic. Beyond channel expertise, what matters most in this role is attitude and approach. You will be someone who takes ownership of their responsibilities without needing to be chased, communicates clearly and proactively, and consistently holds themselves to a high standard of work. You will be curious about performance data, quick to identify where something isn't working, and confident in bringing a recommendation to the table. You will also be a collaborative team member — supportive of those around you, reliable under pressure, and genuinely committed to learning and growing within the role. Experience on a global technology account, or within a multi-market EMEA environment, would be an advantage but is not required. What we are looking for above all is someone grounded, dependable and motivated to do good work. Essential Criteria Paid Social Expertise Solid, hands-on experience managing Paid Social campaigns, with strong working knowledge of Meta (Facebook/Instagram) and LinkedIn; experience with TikTok is advantageous Proficiency in campaign setup, audience targeting, bid management, ad trafficking and ongoing optimisation across paid social platforms Familiarity with both brand awareness and performance/conversion campaign objectives, and the different approaches each requires Understanding of audience segmentation principles — including B2C consumer targeting and B2B professional audience strategies (particularly via LinkedIn) Working knowledge of tracking, pixel implementation and third-party measurement tools (e.g. GA4, Adobe Analytics, campaign manager platforms) Cross-Channel Awareness An appreciation of how Paid Social integrates with other biddable channels — including Paid Search and Programmatic — and the role each plays within a broader digital campaign Comfort operating within a multi-channel team environment, where campaigns span more than one discipline and coordination across specialisms is part of everyday delivery Campaign & Client Management Experience managing live campaigns day-to-day, including monitoring performance, flagging issues proactively and implementing optimisations in a timely manner Good client communication skills — able to prepare clear, accurate reporting and contribute confidently to status calls and written updates Strong attention to detail, particularly in relation to budget management, campaign setup and quality assurance Effective time management — able to priorit…