Associate Director, Analytics

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 1721 - Associate Director, Analytics WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact We are seeking an Associate Director to join our Global Analytics & Insights team, reporting into the VP of Global Analytics. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world. You will be working with a leading travel brand, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine's Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards. We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform, an integrated AI platform leveraging common marketplace LLMs as well as access to a wider global community of analysts and data scientists. Some of the things we'd like you to do Partner with the Global Analytics lead to develop and communicate global measurement frameworks to local regional and market level teams Operationalize global measurement approaches such local regions and markets approach media analytics in a consistent way Develop standardized analytics tools and analysis through the development of AI agents Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans. Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation to regional teams Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness. Provide actionable insights and design experiments to optimise campaign performance - focusing on brand and conversion lift studies. Be a reliable day-to-day point of contact for global clients and maintain robust client relationships. Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs. Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions. Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry. Skills and Experience At WPP Media, we believe in the power of our culture and our peopl…