Freelance Senior Communications Strategist

CRAFT AGENCY LTD · UK wide

Freelance Senior Communications Strategist at CRAFT AGENCY LTD, across the UK. This is a permanent role.

Salary
Competitive
Location
UK wide
Contract
Permanent
Posted
1 week ago
Closes
18 Sep 2026

Reference https://itscraft.com/jobs/uncat/967996/

About the role

Here, strategy is held accountable to a theory of change and a set of KPIs, then evolved in real time using performance data. What you shape gets tracked against whether it actually moved people, not whether the deck looked good.

The agency works at the intersection of message and moment, combining research, creative, production and a dedicated MEL (monitoring, evaluation and learning) function. Its clients span environmental organisations to economic development leaders – the kind of issues that shape the future rather than sell the next product.

The Role
You’ll lead insight-led strategy on complex, high-stakes communications challenges. That means finding the human truth inside a difficult issue, shaping it into a clear story and proposition, and handing the wider team a strategic direction sharp enough to act on.

The breadth is real. One day a national campaign proposition, the next a messaging framework, an influencer strategy or a behaviour-change intervention. You’ll write strategic creative briefs and strategy decks that guide execution, facilitate co-creation sessions with research, creative, production and programme partners, and build the theories of change and KPIs that tie the work to measurable outcomes. This is a role where your voice defines the direction, not one where it disappears into someone else’s presentation.

The Package
$700 – $850 per day
Remote across the US, within EST or Central time zones
Ongoing project work with an ASAP start

The Person
You’re a Senior Strategist from a creative agency, advertising shop, strategic communications firm or issue-led consultancy, several years into your strategy or planning career. Your background pairs strategic communications or creative strategy with working knowledge of behaviour change or narrative influence.

You know audiences, media, digital culture and the US socio-political landscape, and you’re as comfortable writing a sharp brief as facilitating a room. A strong portfolio of insight-driven campaign strategy is essential for this one.

Reference: https://itscraft.com/jobs/uncat/967996/ · Posted 1 week ago · Closes 18 Sep 2026 · Listed via CRAFT AGENCY LTD

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