PPC Manager (Paid Search and Shopify)

Paid Search Manager

£45,000–£65,000 DOE

London (Hybrid)

Our client is a fast-growing, award-winning direct-to-consumer brand with an expanding product range, high-profile partnerships, and a refreshingly ambitious marketing team. Having recently returned to TV and out-of-home advertising, they are now investing seriously in performance search — and this hire sits at the centre of that shift.

The opportunity

• Step into a business that has just run incrementality modelling confirming search as one of its highest-value channels — meaning real budget is moving your way

• A rare in-house role where you can scale Google Search from a strong foundation rather than building from zero

• Own the agency relationship for SEO too — bridging paid and organic search in a way few manager-level roles allow

• Work alongside senior performance marketing leadership with backgrounds in high-growth consumer brands

Responsibilities

• Own and scale Google Ads campaigns day-to-day — generic search, shopping, and across the broader Google ecosystem

• Manage Google Merchant Center and Shopify product feeds, including hands-on work with SKU variants and campaign alignment

• Report on performance to internal stakeholders, including translating CAC and incrementality data into clear narratives for finance and leadership

• Manage the SEO agency relationship and identify opportunities to connect paid and organic search activity

• Feed insight into CRO and on-site journey improvements in collaboration with the site team

Your profile

• 2–5 years of hands-on Google Ads experience exposure to e-commerce or DTC brands either inhouse or via agency preferred.

• Comfortable working across Google Merchant Center and Shopify — you understand how shopping feeds are built and why they go wrong

• Solid grasp of unit economics: AOV, LTV, CAC, and how they inform which campaigns and SKUs to prioritise

• Confident interpreting data and building a story around performance — whether through Looker Studio, scripts, or AI-assisted reporting

• A working knowledge of SEO and how it connects to paid search strategy; agency management experience is a bonus

How to apply

To apply for this outstanding opportunity, please contact Nusrat Khan Juty at Pivotal for a confidential discussion via email [email removed]

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.