Senior Brand Manager - Guinness

We are seeking a dynamic and experienced Senior Brand Manager to lead the strategic direction and growth of a globally recognized beverage brand. In this role, you will be responsible for developing and executing brand marketing strategies that drive awareness, engagement, and sales. You will work closely with cross-functional teams, including product development, sales, and digital marketing, to ensure alignment and successful execution of initiatives. Your expertise in market analysis and consumer insights will guide the brand's positioning and drive innovative campaigns that resonate with diverse audiences.

Your key responsibilities will include overseeing brand performance metrics, managing budgets, and leading product launches. You will conduct market research to identify trends and opportunities, utilizing data-driven insights to inform brand strategies. Collaborating with creative agencies, you will ensure that all marketing materials and communications reflect the brand's identity and values. Additionally, you will foster relationships with key stakeholders and partners to enhance brand visibility and market penetration.

The ideal candidate will have a proven track record in brand management, with at least 5 years of experience in a similar role within the consumer goods or beverage industry. Strong leadership and communication skills are essential, along with the ability to think strategically and execute tactically. A deep understanding of digital marketing trends and consumer behavior is critical to successfully drive brand initiatives. If you are passionate about building iconic brands and thrive in a fast-paced environment, we invite you to apply and join our team.