Category Development Manager, On Trade

We are seeking an experienced and strategic Category Development Manager to join our dynamic team, focusing on the On Trade sector. In this role, you will be responsible for developing and executing category strategies that drive sales growth and enhance brand presence in the on-trade channel. You will collaborate closely with sales and marketing teams to analyze market trends, consumer behavior, and competitive activity, ensuring that our product offerings meet the needs of customers and maximize profitability. Your expertise will be vital in creating compelling category plans, promotional strategies, and merchandising solutions that resonate with retailers and end consumers alike.

As the Category Development Manager, you will conduct thorough category reviews and utilize data analytics to identify opportunities for growth and improvement. You will be expected to build strong relationships with key stakeholders, including distributors and account managers, to align on strategic objectives and execution plans. Furthermore, you will lead training sessions for sales teams to enhance their understanding of category dynamics and promote effective selling techniques. Strong communication and presentation skills are essential, as you will be responsible for delivering insights and recommendations to senior management and external partners.

The ideal candidate will possess a degree in Business, Marketing, or a related field, along with a proven track record in category management or sales within the on-trade environment. A deep understanding of the beverage industry, combined with analytical skills and a results-oriented mindset, will set you apart in this fast-paced role. If you are passionate about driving category growth and making a significant impact in the on-trade sector, we encourage you to apply.