Digital Performance Analyst

Job summary

The Department for Business and Trade (DBT) has a clear mission - to grow the economy. Our role is to help businesses invest, grow and export to create jobs and opportunities right across the country. We do this in three ways.

Firstly, we help to build a strong, competitive business environment, where consumers are protected and companies rewarded for treating their employees properly.

Secondly, we open international markets and ensure resilient supply chains. This can be through Free Trade Agreements, trade facilitation and multilateral agreements.

Finally, we work in partnership with businesses every day, providing advance, finance and deal-making support to those looking to start up, invest, export and grow.

The Digital, Data and Technology (DDaT) directorate develops and operates tools and services to support us in this mission. The team have been nominated four times in a row for ‘Best Public Sector Employer’ at the Women in Tech awards and won the award in 2025!

Job description

Reporting to a Senior Performance Analyst, the Digital Performance Analyst will be part of a team with the remit of continuously improving the reporting capability across DBT. Measuring both the macro and micro moments of the user journey and being able to communicate this insight effortlessly to a wide range of audiences to optimise the potential of the digital estate across DBT.

The Digital Performance Analyst also plays an integral role within the wider DDaT Directorate through the collaboration of digital skills and experience in delivering data solutions and analysis to drive continuous improvement and user value. A performance analyst is a numerate role, with experience in analysis and data handling. The role requires responsibility for the accuracy and quality of data and analysis, and how they are used.

About you

As a Digital Performance Analyst you will be part of a high performing and dynamic team. You will be responsible for communicating analysis and insight across the department's digital services. You will enable service and product owners to develop performance frameworks and ensure that business solutions are aligned with strategy, business goals and end user needs.

You will understand the concept of the different phases of product delivery and be able to plan and run the analysis for these. You will contribute to decision-making throughout the product life cycle, as well as work in collaboration with user researchers, developers and other roles throughout the product life cycle. You will be able to identify and apply the most appropriate analytical techniques to bring different sources together to tell a story and involve teams in analytics to increase consensus and challenge assumptions.

You will understand and identify who the users are and what their needs are, based on evidence. You will adopt a user centric approach and manage competing priorities, collaborate with professions that are focused on user-centred design (for example, user research, user experience, content, design, business analysis).

You will have knowledge of quality assurance and validation techniques and be able to apply them to data, analysis and reporting outputs. You will ensure that performance measures are robust, data sources are trusted, and insights are based on accurate and reliable evidence. You will identify and investigate data quality issues, challenge inconsistencies, and promote best practice in the collection, management and use of performance data across digital services.

Main responsibilities

Your key tasks as a Digital Performance Analyst will involve:

• Defining what “good” looks like by developing performance frameworks aligned to organisational strategy, business objectives and user needs
• Developing performance analysis projects, selecting the most appropriate methodologies to generate actionable insights
• Analysing service performance data, primarily from Google Analytics, complemented by other quantitative and qualitative data sources—to identify opportunities for service improvement
• Collaborating with product teams to assess and enhance the performance of digital services across the product lifecycle
• Presenting analytical findings clearly and persuasively, tailoring communication to suit different audiences
• Applying quality assurance practices to ensure the accuracy, consistency, and reliability of performance data and analysis outputs
• Developing and maintaining dashboards, ensuring key stakeholders, product owners, and policy teams have access to timely and relevant performance data

Person specification

It is essential that you have:

• Strong numeracy and demonstratable hands-on experience with SQL to extract, manipulate and analyse data. Experience in data analysis, data modelling and data visualisation (e.g. QuickSight or Power BI), ideally within a digital or service delivery context, to support evidence-based decision making (Lead Criteria)
• Demonstrable experience of translating business objectives, user needs, and organisational goals into meaningful performance measures, KPIs, and outcome metrics, and using these to monitor service effectiveness and provide actionable insights
• Experience of preparing, cleansing, validating, and assuring the quality of data, with an understanding of data governance, ethical considerations, and operational constraints
• Confidence in communicating analytical findings to both technical and non-technical audiences, using evidence and insight to influence decision-making and continuous improvement using evidence and insight to influence decision-making and drive service improvement
• Technical understanding of digital measurement and analytics, with hands-on experience of analytics platforms (e.g. Google Analytics 4) and tag management solutions (e.g. Google Tag Manager)

It is desirable that you have:

• Experience of working within an Agile Delivery team and an understanding of user-centred design and analysis
• Experience of working with developers to capture further bespoke metrics via the dataLayer
• Experience of AB/multivariate testing

Behaviours

We'll assess you against these behaviours during the selection process:

• Working Together
• Communicating and Influencing

Technical skills

We'll assess you against these technical skills during the selection process:

• Analysis and insight
• Performance measurement
• Quality assurance of data and analysis
• Technical understanding
• Working within constraints

Benefits

If you join us, you will get:

• Learning and development tailored to your role
• A flexible, hybrid working environment with options like condensed hours
• A culture encouraging inclusion and diversity
• A Civil Service pension with an average employer contribution of 28.97%
• Annual leave starting at 25 days rising to 30 days with service
• Three paid volunteering days a year
• An employee benefits programme including cycle to work

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please