Marketing Data Analyst (B2B)

We are seeking a detail-oriented and analytical Marketing Data Analyst (B2B) to join our dynamic marketing team. In this role, you will play a crucial part in driving our business decisions through data analysis and insights. Your primary responsibilities will include collecting, analyzing, and interpreting data related to our marketing campaigns, customer behavior, and market trends. You will collaborate closely with marketing managers and other stakeholders to develop actionable strategies that enhance our B2B outreach and optimize marketing performance.

The ideal candidate will possess strong analytical skills and experience in data visualization tools such as Tableau or Power BI. You should be proficient in SQL and Excel, with the ability to manipulate large datasets and derive meaningful insights. Your role will also involve A/B testing, measuring campaign effectiveness, and providing recommendations based on your findings. Additionally, you will assist in the development and maintenance of dashboards and reports to track key performance indicators (KPIs) and help guide our marketing strategies. A keen understanding of digital marketing metrics and experience with marketing automation platforms will be highly advantageous.

If you are passionate about using data to drive business success and have a track record of delivering actionable insights in a B2B environment, we want to hear from you! Join us in leveraging data to enhance our marketing efforts and contribute to our growth. Apply today to be part of a forward-thinking team that values innovation and data-driven decision-making.