Graphic Designer - Coach Stores Limited - London, United Kingdom

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
 
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
 
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
 

Primary Purpose: The Graphic Designer is responsible for leading the delivery of primary and secondary digital campaigns across European and International markets. Working from pre-approved global imagery, the role oversees the creation of digital assets for websites, email, SMS, affiliate partners, social platforms, in-store marketing and third-party channels. The Graphic Designer will combine strong creative leadership, customer-centric design and emerging technologies, including AI-powered tools and insights, to deliver best-in-class digital experiences that are locally relevant, commercially effective and true to the Coach brand.

Reporting to the Senior Director, eCommerce, the Graphic Designer will collaborate with European Digital, Marketing and Store VM teams, as well as the Global Production and Creative teams.

The successful individual will leverage their proficiency in Graphic Design to:

• Create and deliver digital assets from pre-approved campaign imagery for European eCommerce and partner sites, ensuring content is locally relevant, customer-focused, and performance-driven across retail and outlet channels




• Develop engaging and bespoke content for European and International markets across digital and in-store channels. Support key commercial moments and region-specific campaigns while maintaining a consistent brand experience




• Create and deliver customer-facing email campaigns, including marketing and triggered communications, tailored to local market needs




• Partner with Email and Development teams to design and evolve email marketing experiences that drive engagement, conversion, and customer lifetime value through scalable templates and best-practices




• Produce digital assets for performance marketing campaigns, including affiliates, display, paid social, and acquisition channels, aligned to channel objectives and audience needs




• Develop bespoke European-focused direct mail and customer engagement materials that strengthen brand affinity and omnichannel engagement




• Manage external creative agency partnerships and oversee project scoping, prioritisation, resource planning, and on-time delivery to agreed standards. Lead agency capacity planning and budget management, ensuring efficient resource allocation and cost-effective delivery of business priorities




• Collaborate with Product and Digital teams to create best-in-class UX/UI designs across homepage, PDP, PLP, checkout and post-purchase journeys, using customer insights to drive improvements in engagement, add-to-bag, conversion and overall customer experience




• Work with translation partners to localise campaign assets across multiple markets and ensure accuracy, brand consistency, and timely delivery 




• Partner with the eCommerce Trading team to develop and execute regional creative strategies that enhance customer engagement, conversion, AUR, and overall site experience




• Build strong cross-functional relationships with Creative, eCommerce, Marketing and Product teams to ensure customer insights and regional requirements are reflected in creative execution




• Champion AI-powered design, content creation, and optimisation tools to drive innovation, efficiency, personalisation, and scalable localisation while maintaining brand standards




• Monitor industry trends, competitor activity, and emerging technologies to identify opportunities that improve creative delivery and commercial performance




• Partner with the Senior Online Trading Manager to analyse onsite customer behaviour and performance data, and translate into actionable creative improvements 




• Ensure all content is optimised across devices, adopting a mobile-first approach to design and user experience




• Manage multiple projects simultaneously, delivering high-quality work to agreed deadlines in a fast-paced environment

The accomplished individual will possess:

• 3+ years’ experience in digital, graphic or creative design, within eCommerce, retail or consumer brands




• Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, InDesign, XD). Sketch, Adobe Illustrator and Salesforce Commerce Cloud experience is advantageous




• Experience using AI-powered design and productivity tools to improve creativity, efficiency and innovation




• Strong understanding of digital design, UX/UI, customer journeys, creative optimisation and mobile-first best practices




• Knowledge of eCommerce trading, performance metrics and online retail environments, ideally within global, multi-channel organisations




• Experience managing creative agencies, budgets, resources and project delivery 




• Commercially minded, with strong workload planning, budget management and prioritisation skills




• Customer-focused, with the ability to balance user needs, brand standards and business objectives




• Excellent project management and organisation skills with the ability to manage multiple priorities in fast-paced environments




• Strong communication, presentation and stakeholder management skills, with experience collaborating across regional and global teams




• Analytical and solution-oriented, able to turn customer insights and performance data into creative improvements




• Adaptable, proactive and passionate about emerging digital trends and technologies

Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.

What Tapestry can offer you:

• Hybrid working (3 days working from the office, 2 days remote)




• Option to finish early on a Friday (Flex Fridays)




• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects




• Learning & Development opportunities




• Internal mobility & career progression




• Regular Social Events - Seasonal & Cultural




• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
   

Other benefits include:

• 25 days holiday in addition to bank holidays




• Annual Incentive Plan (company performance bonus)




• Multi brand discount up to 50% off – Coach and Kate Spade




• Private Healthcare with health assessment (Bupa)




• Bupa rewards - Financial wellbeing support and wellness discounts




• Private Dental Cover




• Free 24/7 support for family building, fertility and menopause with Maven




• Eyecare vouchers