Senior Commercial Strategy & Insights Analyst

Our Future Health is an ambitious collaboration between the public, charity and private sectors, designed to help people live healthier lives for longer through better prevention, earlier detection and improved treatment of diseases. We will speed up the discovery of new methods of early disease detection, and the evaluation of new diagnostic tools, to help identify and treat diseases early, when outcomes are usually better. With over 2.5M volunteers across the UK, we’re now the world’s biggest health research programme of its kind, and our volunteer group is also more diverse than other, similar health research programmes.  

Technology and data are central to our mission. Our systems power web sites, clinics across the UK, secure analytics and research systems, pipelines that process highly sensitive health and genetic data, and we are continuing to grow our capability to support this ambition.  

We're looking for a Senior Commercial Insights Analyst to become a trusted analytics partner to our Commercial and Marketing teams. 

This is an exciting opportunity to work at the intersection of analytics, market intelligence and commercial strategy. You'll help us better understand where opportunities for growth exist, which organisations and customer groups we should focus on, how our commercial performance is developing, and where data can help inform future investment and planning. 

You'll combine strong analytical skills with commercial curiosity to turn complex data into meaningful insights. From market sizing and customer segmentation through to pipeline performance, forecasting and strategic planning, you'll help provide the evidence and context that supports informed decision-making across the organisation. 

Partnering closely with colleagues across Commercial, Marketing, Finance, Product, Revenue Operations and Data, you'll help develop a deeper understanding of our market, our customers and our performance. Together, you'll build trusted insights that enable confident, data-informed decisions across the business. 

Why Join? 

• Shape the commercial strategy behind one of the UK's largest health research programmes  
• Become the dedicated analytics partner to our Commercial teams, influencing strategic decisions from day one  
• Build a brand-new commercial analytics capability and define how the approach evolves  
• Bring together market intelligence, customer insights, forecasting and commercial strategy to drive strategic commercial decisions
• Collaborate with Commercial, Marketing, Finance, Product and Analytics to solve complex business challenges 
• Mission-led: help build a financially sustainable organisation that enables life-changing health research at scale 

You will: 

Develop market and customer intelligence

• Build a deep understanding of our addressable market, industry landscape, customer needs, and opportunities for growth.  
• Carry out market sizing, competitive analysis, and external research to help inform commercial strategy and investment decisions.  

 Shape segmentation and Ideal Customer Profiles 

• Partner with Commercial and Marketing teams to define, refine, and validate market segments and Ideal Customer Profiles (ICP).  
• Use data and insight to identify the highest-value opportunities and help improve targeting effectiveness.  

 Support strategic commercial decision-making 

• Provide analysis and recommendations that help leadership prioritise markets, customer segments, partnerships, and commercial initiatives.  
• Translate data into clear strategic choices and business actions.  

 Build and scale our analytics foundations 

• Design and improve data models, reporting structures, and analytical frameworks that support commercial and marketing decision-making.  
• Help ensure data is accurate, scalable, and accessible for self-service reporting and analysis.  

 Inform commercial performance insight 

• Develop dashboards, reporting, and analysis that provide visibility of commercial performance across the customer lifecycle.  
• Help teams understand pipeline health, conversion rates, customer behaviour, revenue performance, and growth trends.  

 Support forecasting and planning 

• Develop and maintain revenue forecasts, pipeline models, and scenario analyses.  
• Partner with Finance and Commercial teams to support planning, target-setting, and investment decisions.  

 Define and govern commercial metrics 

• Work with Revenue Operations, Marketing and Finance to develop consistent definitions for commercial and marketing metrics, including pipeline, conversion, CAC, LTV, revenue performance and customer engagement. 
• Help maintain a trusted source of commercial reporting across the organisation. 

 Strengthen pipeline visibility and CRM effectiveness

• Partner with Revenue Operations to improve pipeline visibility, sales process measurement, CRM data quality, and reporting accuracy.  
• Provide insight that helps improve commercial efficiency and forecasting confidence.  

Support sales and marketing effectiveness 

• Evaluate campaign performance, channel effectiveness, customer acquisition strategies, sales activity, and pricing approaches.  
• Identify opportunities to improve performance, efficiency, and return on investment.  

 Deliver customer and account intelligence 

• Provide targeted insight on priority organisations, customer groups, and opportunities to support business development, marketing activities, and commercial growth initiatives.  

 Run performance reviews and drive accountability 

• Support weekly, monthly, and quarterly business reviews with clear reporting, performance narratives, and actionable recommendations.  
• Help teams focus on the metrics that matter most.  

 Deliver actionable insights

• Transform complex analyses into compelling stories and recommendations that influence strategy, prioritisation, and decision-making at all levels of the organisation.  

We’re London-based (Holborn) and work on a flexible hybrid basis (typically weekly with a team day every 2 weeks). We'd like to prioritise candidates who can reasonably commute and benefit from in-person collaboration

Requirements

We welcome applications from all who may not feel they match the full criteria, so if you have most of the below, we'd like to hear from you:  

Essential:

• Significant experience in commercial analytics, commercial strategy, market intelligence, growth analytics, or a related field  
• Strong SQL skills and experience with BI tools such as Omni, Looker, Tableau, or Power BI  
• Experience building data models and working with large, complex datasets  
• Experience working with CRM platforms such as HubSpot or Salesforce and understanding commercial pipelines  
• Experience with forecasting, scenario modelling, and commercial performance analysis  
• Strong understanding of commercial and marketing metrics including conversion rates, CAC, LTV, pipeline performance, and revenue growth  
• Experience developing insights that inform strategic business decisions  
• Excellent pro